Markets & Advisory | Agri-Marketing, Consultancy & Export

Pillar three

Markets and advisory.

Production without a route to market is a cost centre. PSA's marketing lines exist to make sure nothing we or our partners grow waits for a buyer.

Agri-marketing and distribution. PSA connects agricultural products with national retail, institutional and processing demand, supported by agricultural transport and logistics capability.

Consultancy and advisory. The same expertise we apply to our own operations is available to clients: feasibility and business planning, irrigation and crop programme design, project implementation and turnaround of underperforming schemes.

The right crop, for the right buyer, before planting.

Crop programmes begin with demand: what national retail imports today, what processors are short of, and what regional and export buyers will contract for. Agronomy then confirms what the land and water can deliver. Only then does planting begin.

Groundnut plants lifted from Namibian soil

Market led crop selection is a service as much as a skill

Who we serve

Clients and counterparties.

Government & public schemes

Public agricultural schemes and institutions, served with the group's established delivery discipline.

Institutional & development partners

Development finance and programme partners who need projects engineered, operated and reported properly.

Commercial & emerging farmers

Producers who need inputs, advisory, irrigation engineering or a dependable route to market.

Retail, processing & export buyers

Buyers who need one accountable counterparty from planting plan to delivery.

Export facilitation

Getting Namibian produce across the border, properly.

Export is where good produce meets hard paperwork. PSA's agro-marketing and export facilitation line takes export grade produce from the pack line to the foreign buyer with every requirement handled in the right order.

Buyer engagement

Identifying and negotiating with regional and international buyers, matching product, grade and volume to contracted demand before the season begins.

Phytosanitary & certification

Managing phytosanitary requirements, inspections and the certifications each destination market demands, planned into the crop programme rather than bolted on at harvest.

Documentation & compliance

Export documentation, permits and marketing compliance prepared correctly the first time, so consignments move instead of waiting.

Freight coordination

Cold chain aware freight planning from facility to port or border, coordinated with the buyer's receiving programme.

Advisory scope

The expertise behind our own operations.

Feasibility & business planning

Honest numbers before capital: water, soils, climate suitability, markets and operating economics.

Irrigation & crop programme design

Systems engineered for the crop and the water source, with crop programmes matched to demand.

Project implementation

From land development to first harvest, run to schedule and specification.

Scheme turnaround

Underperforming agricultural schemes diagnosed and returned to productive, accountable operation.

Connecting and advising.